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| In our experience of working
with several large and small businesses in India and globally,
we have identified some key challenges faced by these organizations
in the Outsourcing. Three Cube services are aligned to
helping CEOs and CMOs address some of these gaps and improve
the efficiency and effectiveness of their marketing function.
Typical challenges include: |
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| People and hiring challenges |
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It difficult and expensive
to build in-house expertise for all the key programs we
need to run |
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A significant part of our
bandwidth is consumed by low-impact tactical work, leaving
very little time for strategic work |
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Training people is a big
challenge We are seldom able to hire experienced practitioners
and best practices are difficult to come by |
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| Lack of outsourced expertise |
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It is tough to find the right
outsourced resources. Advertising, design and web agencies
offer little strategic insights and are seldom aligned
with our strategic business objectives |
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Agencies seldom bring the
practitioners view to the table and would like to work
with someone who has done this before |
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Monitoring metrics and ROI
on marketing programs is a big challenge |
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| Cost challenges |
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We are always under pressure
to do more with our marketing budgets and resources, but
our costs don’t seem to be going down |
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Our marketing requirements
are globally distributed, but our costs and people are
not |
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We would like to leverage
shared services to benefit from economies of scale and
process efficiencies but there are no marketing shared
services offerings |
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We don’t want to invest
in building expensive in-house resources or teams for
certain tactical marketing competencies or for cyclical
or part-time marketing requirements |
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| Research points to the fact that CEOs and CMOs
are increasingly evaluating marketing outsourcing and the growing
maturity of marketing services that can be outsourced emphasizes
that marketing outsourcing will soon become a key outsourced
function globally, much in the lines of finance and accounting
and legal services. |
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